Despite record investment in the creator economy, not every creator is cashing in. U.S. brands are expected to spend $13.7 billion on influencer marketing by 2027, according to eMarketer. It’s a cash grab, but the competition has outpaced brand budgets, according to agency execs. That outpacing has left mid-tier creators — those with moderate followings of between 50,000 and 500,000 — struggling to scoop up their fair share of brand spend. #CreatorEconomy #InfluencerMarketing https://digiday.com/marketing/more-creators-less-money-creator-economy-expansion-leaves-mid-tier-creators-behind/

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"How A Potential TikTok Ban Could Reshape The Creator Economy" While the creator economy has had changes in recent years, a potential TikTok ban might be the most significant. ~ Kristen Bousquet, Forbes https://www.forbes.com/sites/kristenbousquet/2024/12/12/how-a-potential-tiktok-ban-could-reshape-the-creator-economy #TikTok #Ban #CreatorEconomy