Despite record investment in the creator economy, not every creator is cashing in. U.S. brands are expected to spend $13.7 billion on influencer marketing by 2027, according to eMarketer. It’s a cash grab, but the competition has outpaced brand budgets, according to agency execs. That outpacing has left mid-tier creators — those with moderate followings of between 50,000 and 500,000 — struggling to scoop up their fair share of brand spend. #CreatorEconomy #InfluencerMarketing https://digiday.com/marketing/more-creators-less-money-creator-economy-expansion-leaves-mid-tier-creators-behind/