Leading your startup's sales allows you to get unfiltered product feedback
Being the first sales hire gives you unparalleled access to customer feedback. In every pitch, you shouldn't just sell; you should learn.
You’ll quickly find out what resonates with customers, what confuses them, and what features they care about most. You’ll also learn where your product falls short — feedback that’s absolutely critical.
For example, imagine you’ve built an app that promises to streamline how local restaurants manage their deliveries.
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Being the first sales hire gives you unparalleled access to customer feedback. In every pitch, you shouldn't just sell; you should learn.
You’ll quickly find out what resonates with customers, what confuses them, and what features they care about most. You’ll also learn where your product falls short — feedback that’s absolutely critical.
For example, imagine you’ve built an app that promises to streamline how local restaurants manage their deliveries.
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1 month ago
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1 month ago
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In response Philemon to his Publication
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When you pitch the product to restaurant owners, you might realise that what you thought was the most exciting feature isn’t as important to them as something else — like improved order tracking. You can only gather this kind of insight by talking to customers directly.
This feedback loop not only helps improve the product but also shapes your sales pitch over time.
Instead of waiting for a third-party salesperson to relay customer concerns or preferences, you’re getting this information firsthand, in real-time, and you can adapt immediately.
Chimgozirim Nwokoma
Senior Reporter, Techpoint Africa
When you pitch the product to restaurant owners, you might realise that what you thought was the most exciting feature isn’t as important to them as something else — like improved order tracking. You can only gather this kind of insight by talking to customers directly.
This feedback loop not only helps improve the product but also shapes your sales pitch over time.
Instead of waiting for a third-party salesperson to relay customer concerns or preferences, you’re getting this information firsthand, in real-time, and you can adapt immediately.
Chimgozirim Nwokoma
Senior Reporter, Techpoint Africa
